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![]() ![]() Here’s one word I’d be shocked to hear on stage when Apple announces its headset: metaverse. This, of course, is a stark difference from the strategy of companies like Facebook (now Meta). In the latest edition of his Power On newsletter, Bloomberg’s Mark Gurman reports that he’s been told “pretty directly” that the idea of a “metaverse” is “off limits” internally at Apple. While many companies – including Meta – are doubling down on the idea of a “metaverse,” a new report today indicates that Apple’s focus is quite the opposite. ![]() Apple is widely expected to take the wraps off of its first mixed reality headset this year, with a focus on augmented reality and virtual reality experiences.
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